What Is VoterCast?
VoterCast is a voter outreach platform built specifically for election officials. Powered by Ready for Tuesday, this tool helps election professionals expand their communications efforts by producing a library of research-backed content and graphics designed to help voters understand all aspects of the election process.
Our goal is simple: save time, reach more voters, and build public trust in elections.
Who Is It For?
At VoterCast we truly believe election officials are the trusted source of election information in their communities. VoterCast is designed specifically for local and state election offices that need to communicate with voters regularly, and election communications staff who want polished materials without having to start from scratch.
What Can You Do with VoterCast?
1. Access Ready-Made Outreach Content
The platform provides off-the-shelf materials covering the most common voter outreach topics from registration deadlines, voting options, polling locations, to election results confidence, and more. Content is formatted and ready to use for:
Social media
Print
Email
SMS
2. Customize to Your Jurisdiction
When you set up your account, VoterCast pulls in information about your jurisdiction and automatically tailors content to reflect your local elections. You can also upload your office’s logo or seal, set your preferred brand colors to be applied across all materials automatically, and make direct edits using the built-in content editor. The best part is you don’t need any design experience to produce high-quality, well-branded visuals.
3. Translate Into Multiple Languages
With VoterCast’s AI-powered translation tool, you can convert any piece of content into nearly a dozen languages in seconds. Finalize your English version, pick a language from the drop-down, and your translated material is ready to go.
Wary of AI? Don’t worry! This is the only place on the platform where AI is deployed, and it is completely optional.
4. Manage Multiple Elections at Once
VoterCast lets you work on outreach for multiple upcoming elections simultaneously, keeping your communications organized and timely by helping you create an outreach plan and stick to it!
How to Get Started
Go to votercast.com and click “Sign Up Now”
Create your account and enter your jurisdiction details1
Set your branding by uploading your logo and setting your colors
Browse content by topic and select materials for your next election
Customize and export your designs. Be sure to edit as needed, and then download for social, print, email, or SMS
Translate if needed! You can use the language drop-down to instantly generate translated versions
Basic availability depends on your state’s laws around free in-kind services. Check the pricing page to see if your state qualifies.