VoterCast is a voter outreach platform built specifically for election officials. Powered by Ready for Tuesday, this tool helps election professionals expand their communications efforts by producing a library of research-backed content and graphics designed to help voters understand all aspects of the election process.

Our goal is simple: save time, reach more voters, and build public trust in elections.

Who Is It For?

At VoterCast we truly believe election officials are the trusted source of election information in their communities. VoterCast is designed specifically for local and state election offices that need to communicate with voters regularly, and election communications staff who want polished materials without having to start from scratch.

What Can You Do with VoterCast?

1. Access Ready-Made Outreach Content

The platform provides off-the-shelf materials covering the most common voter outreach topics from registration deadlines, voting options, polling locations, to election results confidence, and more. Content is formatted and ready to use for:

• Social media

• Print

• Email

• SMS

2. Customize to Your Jurisdiction

When you set up your account, VoterCast pulls in information about your jurisdiction and automatically tailors content to reflect your local elections. You can also upload your office’s logo or seal, set your preferred brand colors to be applied across all materials automatically, and make direct edits using the built-in content editor. The best part is you don’t need any design experience to produce high-quality, well-branded visuals.

3. Translate Into Multiple Languages

With VoterCast’s AI-powered translation tool, you can convert any piece of content into nearly a dozen languages in seconds. Finalize your English version, pick a language from the drop-down, and your translated material is ready to go.

Wary of AI? Don’t worry! This is the only place on the platform where AI is deployed, and it is completely optional.

4. Manage Multiple Elections at Once

VoterCast lets you work on outreach for multiple upcoming elections simultaneously, keeping your communications organized and timely by helping you create an outreach plan and stick to it!

How to Get Started

1. Go to votercast.com and click “Sign Up Now”

2. Create your account and enter your jurisdiction details1

3. Set your branding by uploading your logo and setting your colors

4. Browse content by topic and select materials for your next election

5. Customize and export your designs. Be sure to edit as needed, and then download for social, print, email, or SMS

6. Translate if needed! You can use the language drop-down to instantly generate translated versions

These are the folks running elections at the hyperlocal level. Small towns. Deep community roots. And I think that proximity matters more than we usually acknowledge.

Voting is one of the most personal things a person does. It’s a reflection of your hopes, your fears, your vision of what the world should look like. It’s an expression. And when something that intimate gets tangled up in noise, rumors, and national narratives that feel abstract and distant, people don’t just get confused. They disengage. They feel like the whole enterprise has nothing to do with them.

Local officials are the antidote to that. Because of their community roots, they’ve found their way into the actual information streams — the local Facebook groups, the gadfly pages, the neighborhood chatter. They’re trusted in ways that county-level officials rarely get to be.

It made me a little wistful. Running elections in Cook County, I had 126 cities and 30 townships around me – clerks who weren’t running elections but absolutely heard the gossip and had every interest in sharing good information. I didn’t tap that nearly enough. They could have been ambassadors, spreading the good word and flagging what they were hearing on the ground.

What these New England officials understand – intuitively, it seems – is that trust is retail. It’s built one conversation at a time. One town hall. One neighbor who stops you at the grocery store and actually gets a real answer. Rome wasn’t built in a day, and it certainly wasn’t built with a single social media post. You have to show up. Again and again, even when it feels like you’re throwing starfish back into the ocean one by one, wondering whether it matters.

It matters.

Of course, you can’t do everything. But that’s a reason to be strategic, not a reason to do nothing. The clerks I met weren’t trying to counter every national narrative or win every argument. They were just present. That presence meant that when someone in their community had a question, there was a place to go.

That’s more important than ever now. We’re entering an era of AI-generated communications, synthetic content, and automated messaging at scale. I think the antidote is a known, human voice people can find when they need one.

For officials in larger jurisdictions, the lesson from smaller ones isn’t “be everywhere.” It’s “be somewhere, consistently.” Figure out what that looks like for your community, whether it’s using a tool like VoterCast, having a regular presence in local online spaces, or just committing to showing up at the events where your voters actually are. The scale changes, but the principle doesn’t.

But that’s a long game. In the meantime: Show up. Be you. That’s not nothing – that’s actually quite a lot.

VoterCast is a research- and practitioner-informed voter communication service used by election officials across the country. The team behind it explores how information is shared, understood and acted on across the election ecosystem.

The launch of this Substack also coincides with an important moment for VoterCast. Now part of our work at Ready for Tuesday, VoterCast will continue to operate under the same name, URL and pricing, with no changes to access or fees. The goal of that transition is continuity: maintaining the trusted, nonpartisan materials election officials already rely on, while building additional resources to meet evolving needs.

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That continuity matters. VoterCast has grown into a trusted resource used by election officials across the country, and we’re committed to stewarding it carefully — preserving the excellent work of our colleagues and friends at ideas42 while creating room to think more deeply about how election communication can continue to improve.

We’re glad you’re here, and we look forward to working with you.